ABSTRACT
This experimental project is the base for demonstration of an advertising campaign developed exclusively for the Pentel of Brazil Importation, Exportation, Industry and Ltda Commerce, company who acts in the sector of writing and art. It is installed in Brazil since August of 2003, working with an ample portfolio of products, keeping always the best quality as motto and offering to an excellent relation between cost x benefit.
For the development of the work, research on the sector, the company and the final consumer of these products had been carried through. It had confrontation of data, and on the basis of these information and in the objective of marketing and communication longed for the Pentel, it was opted to the development of an institutional campaign, where the setting of the mark will be worked.
Inside of the proposal established by the campaign, parts for the different segments of communication had been elaborated. These parts stand out design presented by the line of products, with the objective to show to the style and art, and with this to have a positioning and the setting of the mark next to the final consumers.
Keywords:
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Experimental project
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Advertising campaing
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Pentel
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Advertasing
